ABSTRACT
Simply, the term online marketing refers to using the power of Internet advertising to generate a response from your audience. Also known as Internet marketing or web marketing, online marketing is used by companies selling goods and services directly to consumers as well as those who operate in the business-to-business sphere. Online marketing offers several benefits. It's convenient, affordable, and provides the opportunity for companies to track campaign results. Internet marketing allows even the smallest company to compete in a global marketplace.
SOCIAL MEDIA
Social media sites include Twitter, Facebook, LinkedIn and Google+. Social media marketing utilises these social networking websites as a marketing tool. The goal is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. One of the key components of social media marketing is social media optimisation. This is a strategy for drawing new and unique visitors to a website, either by adding social media links to content, such as RSS feeds and sharing buttons, or by promoting activity through social media by updating statuses or tweets.
Social media enables a business to get direct feedback from customers. This interactivity gives customers the opportunity to ask questions or voice complaints and feel they are being heard. The other thing about social media is that it creates a “warm” database of people to whom you can market special offers and promotions.
COMPANY PROFILE
In the year 2011, Mr. Vishwadeep Kuila, an advertising and marketing professional with over two decades of experience with multinational agencies and clients, who also frequently contributes to "The Business Line" said- " Nothing gets done till you Dirty your hands" and started a market outsourcing company, "Brand Vectors". The company works as an outsourced marketing arm when a consumer brand or Business-
to-Business (B2B) does not have a marketing strategy of its own.
Unlike the other traditional consulting agencies, the company does not stop with just advising their clients as to what they have to be doing and how, but they work and take on the actual execution of marketing tasks. Being an outsourced company, the work of Brand vectors could range from handling internal stakeholders as well as external stakeholders.
Internal stake holders mostly are the individuals who reside inside the company, as board members, executives, managers, employees, and trade unions and who benefit directly from their contributions to the growth of the company, and when it comes to the work that is done for these internal stakeholders, Brand Vectors deals with their finance, purchase, R&D, sourcing and so on. On the other hand, when it comes to external stakeholders, they are the individuals who are not directly a part of that company. External stakeholders of a business may include shareholders, customers, suppliers, political connections, and other businesses in the same or similar industries. The company works with media and ad agencies, packaging, activation, sales consult and so on.
The Brand Vectors team works with the senior management of companies that reach out to them, and work towards fixing problems using tactics and long term strategies. The company has two verticals; one, which concentrates on online, focused companies and the other, which deals with traditional offline companies, (FMCG) etc. Apart from this, the company has a third division, which deals with selling of space in airports for various kinds of adverts.
Brand Vectors as the name suggests, is in the business of taking the client’s brands from its current position to the desired position. In the process, it offers the entire range of outsourced marketing services that help in taking the client’s brands to the desired position. The company builds brands through hands on execution.In a short time span of two years, Brand Vectors has entered into long-term commitments with a number of clients. While the economy is booming and there is increased need for skilled manpower at the CMO level, this resource is either scarce or too expensive. This is where Brand Vectors comes into the play. They do marketing outsourcing to suit their customers needs. Brand Vectors offers an entire gamut of services. Just as the marketing department of an organization connects the dots, fills in the missing pieces and bridges all the gaps – of course, apart from the key areas of communication – Brand Vectors would be just like a marketing department – but outsourced.
COMPANIES COMPETITION
Bluestone.com, blueNile, Caratlane.com and James Allen are the biggest competitions for the client, as they are dominant in the online diamond selling market, and also have a number of years of experience as to what would attract more and more customers. Also, these companies have already set a strong base which helps them build castles in the air while their feet have grown roots into the ground. They are well established and have no idea of backing off for the fresh sites which are coming up. On the other hand, the client also has a number of benefits over its competition. The client, being a new bee, has a number of fresh ideas and will break free from monotony, and also will have a number of various different designs which could attract bored online shoppers who feel like they have seen it all online.
Simply, the term online marketing refers to using the power of Internet advertising to generate a response from your audience. Also known as Internet marketing or web marketing, online marketing is used by companies selling goods and services directly to consumers as well as those who operate in the business-to-business sphere. Online marketing offers several benefits. It's convenient, affordable, and provides the opportunity for companies to track campaign results. Internet marketing allows even the smallest company to compete in a global marketplace.
SOCIAL MEDIA
Social media sites include Twitter, Facebook, LinkedIn and Google+. Social media marketing utilises these social networking websites as a marketing tool. The goal is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. One of the key components of social media marketing is social media optimisation. This is a strategy for drawing new and unique visitors to a website, either by adding social media links to content, such as RSS feeds and sharing buttons, or by promoting activity through social media by updating statuses or tweets.
Social media enables a business to get direct feedback from customers. This interactivity gives customers the opportunity to ask questions or voice complaints and feel they are being heard. The other thing about social media is that it creates a “warm” database of people to whom you can market special offers and promotions.
COMPANY PROFILE
In the year 2011, Mr. Vishwadeep Kuila, an advertising and marketing professional with over two decades of experience with multinational agencies and clients, who also frequently contributes to "The Business Line" said- " Nothing gets done till you Dirty your hands" and started a market outsourcing company, "Brand Vectors". The company works as an outsourced marketing arm when a consumer brand or Business-
to-Business (B2B) does not have a marketing strategy of its own.
Unlike the other traditional consulting agencies, the company does not stop with just advising their clients as to what they have to be doing and how, but they work and take on the actual execution of marketing tasks. Being an outsourced company, the work of Brand vectors could range from handling internal stakeholders as well as external stakeholders.
Internal stake holders mostly are the individuals who reside inside the company, as board members, executives, managers, employees, and trade unions and who benefit directly from their contributions to the growth of the company, and when it comes to the work that is done for these internal stakeholders, Brand Vectors deals with their finance, purchase, R&D, sourcing and so on. On the other hand, when it comes to external stakeholders, they are the individuals who are not directly a part of that company. External stakeholders of a business may include shareholders, customers, suppliers, political connections, and other businesses in the same or similar industries. The company works with media and ad agencies, packaging, activation, sales consult and so on.
The Brand Vectors team works with the senior management of companies that reach out to them, and work towards fixing problems using tactics and long term strategies. The company has two verticals; one, which concentrates on online, focused companies and the other, which deals with traditional offline companies, (FMCG) etc. Apart from this, the company has a third division, which deals with selling of space in airports for various kinds of adverts.
Brand Vectors as the name suggests, is in the business of taking the client’s brands from its current position to the desired position. In the process, it offers the entire range of outsourced marketing services that help in taking the client’s brands to the desired position. The company builds brands through hands on execution.In a short time span of two years, Brand Vectors has entered into long-term commitments with a number of clients. While the economy is booming and there is increased need for skilled manpower at the CMO level, this resource is either scarce or too expensive. This is where Brand Vectors comes into the play. They do marketing outsourcing to suit their customers needs. Brand Vectors offers an entire gamut of services. Just as the marketing department of an organization connects the dots, fills in the missing pieces and bridges all the gaps – of course, apart from the key areas of communication – Brand Vectors would be just like a marketing department – but outsourced.
COMPANIES COMPETITION
Bluestone.com, blueNile, Caratlane.com and James Allen are the biggest competitions for the client, as they are dominant in the online diamond selling market, and also have a number of years of experience as to what would attract more and more customers. Also, these companies have already set a strong base which helps them build castles in the air while their feet have grown roots into the ground. They are well established and have no idea of backing off for the fresh sites which are coming up. On the other hand, the client also has a number of benefits over its competition. The client, being a new bee, has a number of fresh ideas and will break free from monotony, and also will have a number of various different designs which could attract bored online shoppers who feel like they have seen it all online.
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